Scottsdale consignment boutique uses Instagram stories to sell to elite global clientele

October 22, 2020 - AZ Central

Luxury shoppers had flocked to her Scottsdale consignment boutique for years, allured by authentic Chanel handbags, Cartier watches and Hermes scarves with price tags indicating they were previously loved.

But when the pandemic forced its closure, along with her other locations, business as usual came to an abrupt halt for To Be Continued owner Chrissy Sayare.

With clientele unable to physically walk in and touch, try on and immediately take home their new find, Sayare had to come up with a new facet to her business model that had mostly relied on physical interaction.