Charmed Avenue is more than a boutique, it's a new type of shopping experience, focused solely on YOU. We listen, curate, and style according to your needs, body type and lifestyle. Our promise is to never let you leave with something that isn't absolutely spectacular. We look for the best of the best from all around the world, and bring it right here to you in Scottsdale. We will show you the latest trends and how to style them to make them work for you.