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Vera Bradley concept store to aid good causes

April 5, 2021 – The Journal Gazette

A new concept store coming to Jefferson Pointe this month is being backed by a familiar name – Vera Bradley.

The store, called goodMRKT, will open April 16 in the former Williams Sonoma space. Its mission is to create a gathering place for entrepreneurs who support various causes and consumers who want to make a difference.

Harry Cunningham, Vera Bradley’s vice president of retail brand experience, said shoppers want to know their money is doing something good.

“Doing good means different things to different people,” he said Thursday during an interview over Zoom. “The brands that we have (partnered with) really have a shared humanity for making the world a better place.”

Causes could include ending child hunger, supporting Black-owned businesses, funding medical research, upcycling discarded plastic, donating blankets to homeless shelters and giving dog beds to animal shelters.

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