Former Paradise Valley Mall project gets a new name and logo as redevelopment is underway

February 15, 2022 - The Arizona Republic

The redevelopment going up where Paradise Valley Mall once stood will simply be called PV. The company behind the project, RED Development, unveiled the name and a simple gray logo on Tuesday.

The 43-year old mall in northeast Phoenix was torn down last year and work is underway on the first phase of redevelopment that will include luxury apartments, a Whole Foods Market and a Harkins dine-in luxury theatre.

PV’s first phase is expected to open mid-2024.