Welcome to PV

Uniting the community on a whole new level. The newly reimagined PV features an expansive central park and community gathering place situated amongst a mecca of dining, entertainment, and retail experiences. Surrounded by lush landscaping, linked open spaces and enhanced multi-modal connectivity, live-work-play is given new meaning with luxury residential complexes and a collective of office campuses and sought-after amenities. Phase one will be host to a 400-unit multi-family luxury development, AVE Paradise Valley, Whole Foods Market, and best-in-class restaurants and retail. But the reimagining of PV doesn’t stop there, this multi-phase, multi-year community is just getting started.


Phase II | Coming 2026

Life Time

The nation’s premiere healthy lifestyle brand, Life Time, will be joining PV in 2026, bringing with it a first-to-Arizona, fully integrated concept of the athletic country club and luxury-for-lease residences, Life Time Living. The planned 11-story Life Time Living Paradise Valley will include more than 300 luxury residential residences and a new 92,000-square-foot luxury athletic country club to inspire a holistically healthy lifestyle.

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Open During Construction

  • Costco Wholesale
  • JCPenney
  • Phoenix Public Library