Welcome to PV

Uniting the community on a whole new level. The newly reimagined PV features an expansive central park and community gathering place situated amongst a mecca of dining, entertainment, and retail experiences. Surrounded by lush landscaping, linked open spaces and enhanced multi-modal connectivity, live-work-play is given new meaning with luxury residential complexes and a collective of office campuses and sought-after amenities. Phase one will be host to a 400-unit multi-family luxury development, AVE Paradise Valley, Whole Foods Market, and best-in-class restaurants and retail. But the reimagining of PV doesn’t stop there, this multi-phase, multi-year community is just getting started.

Retail Leasing

Newly Announced

Phase 1 | Coming 2024

Whole Foods Market

Whole Foods Market

For more than 40 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first certified organic national grocer, Whole Foods Market has more than 500 stores in the United States, Canada and the United Kingdom.


AVE Paradise Valley

AVE Paradise Valley is brand new, unparalleled residential mid-rise in the desirable North Scottsdale, Paradise Valley featuring studio, one-, two-, and three-bedroom contemporary apartments for rent, flexible-stay, fully furnished apartments for stays of 30 days or longer, on-demand wellness, pet, and resort amenities, exciting on-site retail including Whole Foods, Sephora, and European Wax Center, and a dedicated, friendly Resident Service team on site 7 days a week.

  • 400 total apartments – flexible-stay, fully furnished apartments for stays of 30 days or longer and luxury unfurnished apartments available
  • A menu of spacious studio, one-, two-, and three-bedroom layouts in two contemporary color palettes
  • Chef-inspired kitchens complete with quartz and granite countertops and custom cabinetry
  • Premium smart apartment features: Fabita cooktops, Latch locks and Nest thermostats
  • On-demand wellness amenities including a 24/7, state-of-the-art, fitness center with top-of-the-line cardio and strength equipment, a Yoga studio with Fitness OnDemand, bike share, and group fitness classes
  • Unparalleled resort and convenience amenities featuring a sparkling pool sundeck, outdoor courtyards will grilling stations and fire pit lounges, a full-service bar, and a monthly calendar of fun social events
  • Pet friendly community offering a pet parlor complete with spa, lounge, and dog park

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Phase II | Coming 2026

Life Time

The nation’s premiere healthy lifestyle brand, Life Time, will be joining PV in 2026, bringing with it a first-to-Arizona, fully integrated concept of the athletic country club and luxury-for-lease residences, Life Time Living. The planned 11-story Life Time Living Paradise Valley will include more than 300 luxury residential residences and a new 92,000-square-foot luxury athletic country club to inspire a holistically healthy lifestyle.

Learn More

Open During Construction

  • Costco Wholesale
  • JCPenney
  • Phoenix Public Library