Here are new details about the Paradise Valley Mall redevelopment

February 15, 2022 - AZ Big Media

A new era is about to unfold at the beloved Paradise Valley Mall site as RED Development announces new details about the massive redevelopment currently underway at the 100+acre project located at Tatum Boulevard and Cactus Road in Phoenix. 

Highlights of today’s announcement include:

• The re-envisioned mega, mixed-use destination has a new, and simple, name – PV.

• An updated look and feel with a new logo that was inspired by the Union Jack entry cubes, an original architectural element of Paradise Valley Mall. 

• Phase one of PV will open in mid-2024 and include a 400-residence luxury apartment building by StreetLights Residential, Whole Foods Market, a new Harkins dine-in luxury theater concept and three best-in-class, upscale restaurants that will be disclosed in the coming weeks. 

For starters, the re-envisioned mega, mixed-use destination has a new, and simple, name – PV. Plus, an updated look and feel with a new logo that was inspired by the Union Jack entry cubes, an original architectural element of Paradise Valley Mall from the 1970s.

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